MIDLAND SANDS SDN BHD

About Our Company

Midland Sands Sdn Bhd is a comprehensive food and beverage distribution company specializing in wholesale trade, retail operations and integrated logistics solutions. Our core competency lies in the distribution of rice and broken rice products, supplemented by a diverse portfolio of food and beverage commodities that serve the evolving needs of the regional market.

With strategic capabilities spanning procurement, warehousing, transportation and retail operations, we provide end-to-end supply chain solutions that ensure product quality, operational efficiency and reliable delivery across all customer touchpoints. Our business model integrates traditional wholesale expertise with modern logistics infrastructure, positioning us as a trusted partner for retailers, food service operators and institutional buyers throughout the region.

Our commitment to operational excellence, food safety standards and customer satisfaction, drives every aspect of our business operations, from sourcing and quality control to final-mile delivery and customer service.

Driving Excellence in Food & Beverage Distribution

Our Vision & Mission

Vision Statement

To become the most trusted and innovative food and beverage distribution partner in the region, recognized for our commitment to quality, reliability, and sustainable growth. We envision a future where Midland Sands sets the industry standard for integrated supply chain excellence, leveraging technology and strategic partnerships to deliver exceptional value across the entire food distribution ecosystem.

Our mission is to provide comprehensive wholesale, retail, and logistics solutions that consistently exceed customer expectations while maintaining the highest standards of food safety and operational integrity. We are committed to building lasting partnerships with suppliers and customers, driving efficiency through innovation, and contributing to food security in the communities we serve through reliable, cost-effective distribution of quality food and beverage products.

Mission Statement

Core Business Operations

Retail Operations

Wholesale Distributions

Comprehensive wholesale operations covering rice, broken rice, and diverse food and beverage products. We maintain strategic inventory levels to ensure consistent product availability and competitive pricing for our B2B customers.

• Bulk commodity procurement and distribution

• Multi-tier pricing structures for volume buyers

• Flexible order fulfillment and delivery schedules

• Quality assurance and product certification

Direct-to-consumer retail channels providing convenient access to quality food products. Our retail operations complement our wholesale business while allowing us to maintain direct market insights and customer relationships.

• Strategic retail outlet locations

• Curated product selection based on consumer demand

• Competitive pricing and promotional programs

• Customer service excellence and product knowledge

Transportation & Logistics

Integrated logistics infrastructure supporting efficient movement of goods from suppliers to end customers. Our transportation services ensure timely delivery, product integrity, and cost-effective supply chain management.

• Dedicated fleet management and route optimization

• Temperature-controlled transportation for sensitive products

• Real-time tracking and delivery confirmation

• Warehousing and inventory management services

Our services

Diversified Food & Beverage Range

Beyond our rice specialization, we distribute a comprehensive portfolio of food and beverage products that meet the diverse needs of retailers, food service operators and institutional customers across the region.

Rice and Broken Rice Specialization

As specialists in rice distribution, we offer an extensive selection of premium rice varieties and broken rice products sourced from trusted suppliers. Our expertise in rice trading encompasses quality grading, proper storage and efficient distribution that preserves product integrity from mill to customer.

• Premium Rice Varieties: Long grain, medium grain, jasmine, basmati and specialty regional varieties

• Broken Rice Products: Various grades suitable for food manufacturing and animal feed applications

• Bulk and Packaged Options: Flexible packaging solutions from bulk containers to consumer-ready bags

• Quality Certification: Rigorous quality control and compliance with food safety standards

• Dry Goods & Staples: Flour, sugar, cooking oils and essential pantry items

• Beverages: Soft drinks, bottled water, juice products and beverage concentrates

• Canned & Preserved Foods: Extended shelf-life products for consistent availability

• Condiments & Seasonings: Sauces, spices and flavour enhancers for culinary applications